Sustained Success - Non-Profit
Non-profit communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
#LivingProof Over Promises
What began as a promotion of AHN’s high-quality care became a highly successful campaign across multiple services. AHN is a 13-hospital system providing care across 30+ service lines. Unlike most brands, we have multiple targets, with varying needs and expectations. We had to improve perceptions and volume for all. The #LivingProof campaign drove significant perceptual improvements, engaged millions of consumers, provided an engaging platform to address services from primary care to cancer, women’s health, heart care and more; and propelled patient volume growth every year–exceeding goals and industry benchmarks.
Brand: Allegheny Health Network
Client: Highmark Health
Tips From Former Smokers
Smoking is the leading cause of preventable deaths in the U.S. The Tips® campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the number of calls to the Quitline increased by more than half, driving more than 16.4 million quit attempts.
Brand: U.S. Centers for Disease Control and Prevention
Client: U.S. Centers for Disease Control and Prevention
Agency: Arnold Worldwide
Hacking Them Into Your Life
In 2012, many Dallasites still preferred purchasing a pet rather than adopting from a shelter, making the euthanasia rate for shelter animals in Dallas 63%. In order to reduce that rate and increase the average live release rate, we “hacked” our way into people’s conversations online by adding a loving mutt to their daily routines. By doing so, and keeping our tactics fresh, we were able to reduce the euthanasia rate of shelter animals by 48% in five years, and match many lucky owners with their very own loving mutt.
Brand: Dallas Pets Alive
Client: Dallas Pets Alive
Agency: Dieste, Inc.