David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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Las Churchill Elecciones


Brand: Los Paleteros
Client: Los Paleteros
Agency: Jotabequ Grey

Torrents Morghulis


Brand: Hotstar
Client: Star India Pvt. Ltd.
Agency: Hotstar - In House Creative Communications

First Touch

In a category dominated by Goliaths pushing out the same, tired messages, gaining a foothold for newer entrants is especially difficult. Enter Tokio Marine: a relatively young upstart who gave consumers a new reason to take notice. How? By appealing to people’s emotions. By dramatising the ‘First Touch’ – that very first moment when a parent comes in contact with their newborn – Tokio Marine sought to awaken every parent’s protective instincts. These real-life stories truly hit home, with our campaign leading to a 126% increase in product sales.


Brand: Tokio Marine
Client: Tokio Marine Life Insurance Singapore
Agency: Havas Singapore

2018_uk_2018_e-236-857_hero_1 Aldi UK Aldi vs. Goliath (and his three brothers)
2018_na_2018_e-3406-933_hero_1 Noosa noosa tastes like: how noosa grew against the yogurt goliaths
Blog_image Crema Dental Polar Bocas de verdad
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