Effie Worldwide

David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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Video

Torrents Morghulis

  • Brand: Hotstar
  • Client: Star India Pvt. Ltd.
  • Agency: Hotstar - In House Creative Communications
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First Touch

In a category dominated by Goliaths pushing out the same, tired messages, gaining a foothold for newer entrants is especially difficult. Enter Tokio Marine: a relatively young upstart who gave consumers a new reason to take notice. How? By appealing to people’s emotions. By dramatising the ‘First Touch’ – that very first moment when a parent comes in contact with their newborn – Tokio Marine sought to awaken every parent’s protective instincts. These real-life stories truly hit home, with our campaign leading to a 126% increase in product sales.

  • Brand: Tokio Marine
  • Client: Tokio Marine Life Insurance Singapore
  • Agency: Havas Singapore
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We Know From Experience Campaign

Even insurers don’t want to talk about insurance, spending their enormous budgets on gimmicky advertising.  We had to breakthrough the noise, and with a budget nearly 10 times less than competitors.  We found a way to differentiate via our insurance expertise. The “We Know From Experience” campaign showed real, unbelievable claims Farmers Insurance has experienced. We brought 30 different claims to life, and gave caution-minded customers a reason to trust that Farmers could help cover them. The position stood out, with the Experience campaign bringing people to Farmers. 

  • Brand: Farmers Insurance
  • Client: Farmers Insurance
  • Agency: RPA
2018_in_2018_160_hero_1 Star Gold Select Star Gold Select Launch Campaign
2018_in_2018_159_hero_1 Amazon Prime Video India Ka Naya Primetime
2018_in_2018_158_hero_1 Volkswagen AN ATTITUDE WORTH RESPECTING
KEYWORD
ADVANCED SEARCH ▼

Questions?

To browse winners in this category from previous years