David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY

2024 SILVER

Restaurants' Secret

Hellmann's Unilever Pakistan Limited Ucreative See Details ►

2024 BRONZE

Righting the Wrongs

Mike’s Amazing Mike’s Amazing Havas New York See Details ►

2024 FINALIST

Qikverso - Más fácil, posible

Qik Banco Digital Qik Banco Pagés BBDO See Details ►

2024 FINALIST

Deja de hacerte cocote con Qik

Qik Banco Digital Qik Banco Pagés BBDO See Details ►

2024 FINALIST

Nurpur Restage 2023-Breakfast Badlo

Nurpur Fauji Foods Limited Grey Pakistan See Details ►

2024 FINALIST

Making the Switch: Patelco's Data-Driven Brand Campaign

Patelco Credit Union Patelco Credit Union EXL See Details ►

2023 GOLD

FYS: menos azúcar y menos marketing

FYS FYS AlmapBBDO See Details ►

2023 GOLD

The Hidden Room Collection

HomeBox Home Box Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) See Details ►

2023 GOLD

Best Corporate Office Furniture

Office Furniture Global Office World theAJENCY. See Details ►

2023 SILVER

The baby bank that grew.

ING ING Australia Ogilvy Sydney See Details ►