David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 SILVER
Torrents Morghulis
Hotstar Star India Pvt. Ltd. Hotstar - In House Creative Communications Video-player See Details ►
2018 BRONZE
First Touch
Tokio Marine Tokio Marine Life Insurance Singapore Havas Singapore Video-player New-pdf-icon See Details ►
2018 BRONZE
We Know From Experience Campaign
Farmers Insurance Farmers Insurance RPA Video-player New-pdf-icon See Details ►
2018 BRONZE
Adding health to hands
Savlon ITC Limited Ogilvy & Mather Group, India Video-player See Details ►
2018 BRONZE
Wonda Brews a Surprising Launch in Singapore
Wonda Etika Pte Ltd Entropia Holdings Pte Ltd Video-player See Details ►
2018 FINALIST
Aldi vs. Goliath (and his three brothers)
Aldi UK Aldi Stores McCann Manchester Video-player New-pdf-icon See Details ►
2018 FINALIST
noosa tastes like: how noosa grew against the yogurt goliaths
Noosa noosa yoghurt VaynerMedia Video-player New-pdf-icon See Details ►
2018 FINALIST
How "Kunal" helped Wild Stone to move from the locker room to the living room
Wild Stone McNroe Consumer Products Pvt. Ltd. Ogilvy & Mather Group, India Video-player See Details ►
2018 FINALIST
Getting Indians to #LiveThere
Airbnb India Private Limited Airbnb India Private Limited TBWA \ India Video-player See Details ►
2018 FINALIST
AN ATTITUDE WORTH RESPECTING
Volkswagen Volkswagen Groups Sales India Pvt. Ltd. DDB Mudra Group See Details ►