Effie Worldwide

David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST noosa tastes like: how noosa grew against the yogurt goliaths Noosa noosa yoghurt VaynerMedia See Details ►
2018 BRONZE We Know From Experience Campaign Farmers Insurance Farmers Insurance RPA See Details ►
2017 SILVER Ask Guðmundur Inspired By Iceland Promote Iceland The Brooklyn Brothers See Details ►
2017 SILVER The Wiener War Checkers & Rally's Checkers & Rally's Fitzgerald & Co See Details ►
2017 BRONZE A Beardly Awesome New Product Launch and Program Trolli Ferrara Candy Company Periscope See Details ►
2016 FINALIST Real Cheese People Sargento Sargento Ogilvy & Mather See Details ►
2016 GOLD Farting fruit breathe new life into Mr. Sketch Mr. Sketch Newell Rubbermaid BBH New York See Details ►
2016 SILVER Dairy Done Right Tillamook Tillamook 72andSunny See Details ►
2016 SILVER The Greatest Interception Volvo Cars Volvo Cars of North America Grey New York See Details ►
2016 BRONZE New Balance 4040v3 | Claim Your Power New Balance New Balance Arnold Worldwide See Details ►