Effie Worldwide

David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST noosa tastes like: how noosa grew against the yogurt goliaths Noosa noosa yoghurt VaynerMedia See Details ►
2018 FINALIST How "Kunal" helped Wild Stone to move from the locker room to the living room Wild Stone McNroe Consumer Products Pvt. Ltd. Ogilvy & Mather Group, India See Details ►
2018 FINALIST Star Gold Select Launch Campaign Star Gold Select Star India Pvt. Ltd. Star India See Details ►
2018 FINALIST Getting Indians to #LiveThere Airbnb India Private Limited Airbnb India Private Limited TBWA \ India See Details ►
2018 FINALIST AN ATTITUDE WORTH RESPECTING Volkswagen Volkswagen Groups Sales India Pvt. Ltd. DDB Mudra Group See Details ►
2018 FINALIST India Ka Naya Primetime Amazon Prime Video Amazon Seller Services Pvt. Ltd. Leo Burnett See Details ►
2018 SILVER Torrents Morghulis Hotstar Star India Pvt. Ltd. Hotstar - In House Creative Communications See Details ►
2018 BRONZE Adding health to hands SAVLON ITC Limited Ogilvy & Mather Group, India See Details ►
2018 BRONZE We Know From Experience Campaign Farmers Insurance Farmers Insurance RPA See Details ►
2018 BRONZE First Touch Tokio Marine Tokio Marine Life Insurance Singapore Havas Singapore See Details ►