David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 SILVER Torrents Morghulis Hotstar Star India Pvt. Ltd. Hotstar - In House Creative Communications Video-player See Details ►
2018 BRONZE First Touch Tokio Marine Tokio Marine Life Insurance Singapore Havas Singapore Video-player New-pdf-icon See Details ►
2018 BRONZE We Know From Experience Campaign Farmers Insurance Farmers Insurance RPA Video-player New-pdf-icon See Details ►
2018 BRONZE Adding health to hands Savlon ITC Limited Ogilvy & Mather Group, India Video-player See Details ►
2018 BRONZE Wonda Brews a Surprising Launch in Singapore Wonda Etika Pte Ltd Entropia Holdings Pte Ltd Video-player See Details ►
2018 FINALIST Aldi vs. Goliath (and his three brothers) Aldi UK Aldi Stores McCann Manchester Video-player New-pdf-icon See Details ►
2018 FINALIST noosa tastes like: how noosa grew against the yogurt goliaths Noosa noosa yoghurt VaynerMedia Video-player New-pdf-icon See Details ►
2018 FINALIST How "Kunal" helped Wild Stone to move from the locker room to the living room Wild Stone McNroe Consumer Products Pvt. Ltd. Ogilvy & Mather Group, India Video-player See Details ►
2018 FINALIST Getting Indians to #LiveThere Airbnb India Private Limited Airbnb India Private Limited TBWA \ India Video-player See Details ►
2018 FINALIST AN ATTITUDE WORTH RESPECTING Volkswagen Volkswagen Groups Sales India Pvt. Ltd. DDB Mudra Group See Details ►