Effie Worldwide

David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2015 FINALIST Equestria Girls Pony Stomp My Little Pony Equestria Girls Hasbro Grey New York See Details ►
2015 GOLD If We Made It Newcastle Brown Ale Newcastle Brown Ale, Heineken USA Droga5 See Details ►
2015 SILVER Bringing Humanity To Health Insurance Oscar Insurance Corporation Oscar Insurance Corporation UNTITLED WORLDWIDE See Details ►
2014 FINALIST Luvs: The Official Diaper of Experienced Moms Luvs Procter & Gamble Saatchi & Saatchi See Details ►
2014 FINALIST Bleachable Moments Clorox Liquid Bleach The Clorox Company DDB California See Details ►
2014 FINALIST Playing Large in the Small SUV Category Subaru of America Subaru of America Carmichael Lynch See Details ►
2014 FINALIST It's time for Gun Sense Moms Demand Action Moms Demand Action GREY Canada See Details ►
2013 FINALIST The Gift of Grilling Kingsford The Clorox Company DDB San Francisco See Details ►
2013 FINALIST Finding Our Strength Brawny Georgia-Pacific DDB New York See Details ►
2013 FINALIST The Magnum Heir Magnum Ice Cream Unilever Ogilvy & Mather See Details ►