David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 SILVER
Brotherhood
Bajaj Avenger Bajaj Auto Limited MullenLowe Lintas Group, India Video-player See Details ►
2017 SILVER
#Mizuno_A_Half_Pair Campaign
Mizuno Mizuno Korea Overman Video-player See Details ►
2017 SILVER
The Art of Cyberwarfare
BAE Systems BAE Systems Soho Square Video-player See Details ►
2017 BRONZE
The Old Milkmen Are Back
Danlac P&D Andina Alimentos SA Independencia Creativa SAC Video-player New-pdf-icon See Details ►
2017 BRONZE
A Beardly Awesome New Product Launch and Program
Trolli Ferrara Candy Company Periscope Video-player New-pdf-icon See Details ►
2017 BRONZE
Studio Renault Salão Automóvel 2016
Renault RENAULT Neogama See Details ►
2017 BRONZE
Peach Nectar-Fictional Delicacy Coming To Life
Taohuazui LUZHOULAOJIAO Century KP Video-player See Details ►
2017 BRONZE
"4G Network Quality" Campaign
Taiwan Star Taiwan Star Telecom Corporation Limited X-line Hypermedia Video-player See Details ►
2017 BRONZE
Making used as good as new.
Droom.in Droom Technology Pvt. Ltd. Contract Advertising (India) Pvt. Ltd. Video-player See Details ►
2017 BRONZE
The oral care giant got his first toothache in 80 years
Dant kanti Patanjali Ayurved Limited DDB Mudra Group Video-player See Details ►