Effie Worldwide

David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 FINALIST Finding Our Strength Brawny Georgia-Pacific DDB New York See Details ►
2013 FINALIST The Magnum Heir Magnum Ice Cream Unilever Ogilvy & Mather See Details ►
2013 FINALIST The Gift of Grilling Kingsford The Clorox Company DDB San Francisco See Details ►
2013 GOLD Cultivate A Better World Chipotle Chipotle CAA Marketing See Details ►
2013 SILVER Mezamashii Run Project Mizuno Mizuno McKinney See Details ►
2012 FINALIST A Better Way to Go Brita The Clorox Company DDB San Francisco See Details ►
2012 GOLD A Love Story About Yogurt Chobani Chobani Gotham Inc. See Details ►
2012 SILVER Eat 'Em Like Junk Food Baby Carrots Bolthouse Farms CP+B See Details ►
2012 SILVER EOS is Reinventing Lip Balm EOS Smooth Sphere Lip Balm EOS Juniper Park See Details ►
2012 BRONZE "A Blast of Hydration" Schick Hydro Energizer Personal Care JWT See Details ►