Effie Worldwide

David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2010 GOLD 1 Second Ad Campaign Miller High Life MillerCoors Saatchi & Saatchi See Details ►
2010 SILVER Drink Responsibly Brita The Clorox Company DDB West See Details ►
2010 SILVER Kia Soul vs. Scion xB Kia Kia Motors America David&Goliath, LLC See Details ►
2010 BRONZE A Revelation in Every Cup Green Mountain Coffee Green Mountain Coffee Roasters BrandBuzz/Young & Rubicam See Details ►
2009 GOLD How Much Is Your Network Costing You? Nortel Nortel McCann Worldgroup See Details ►
2009 GOLD A Sub Chain Facing An Uphill Battle Erbert & Gerbert's Subs & Clubs Erbert & Gerbert's Franchise Systems Colle+McVoy See Details ►
2009 SILVER Unsnobby Coffee McDonald's, Western Washington McDonald's Corporation DDB West See Details ►
2008 GOLD Piping Cold McDonald's, Western Washington McDonald's Corporation DDB, Seattle See Details ►
2008 SILVER Chad & The Sales Guys Alltel Wireless Alltel Wireless Campbell-Ewald See Details ►
2008 SILVER truth vs. Big Tobacco truth American Legacy Foundation Arnold Worldwide See Details ►