David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 BRONZE
SSG Campaign
SSG.COM SSG.COM HS Ad Video-player See Details ►
2017 FINALIST
Creating a new currency for India
PayTM One97 Communications Ltd. McCann Worldgroup Video-player New-pdf-icon See Details ►
2017 FINALIST
Shame or Glory
Sodastream Sodastream Allenby Concept House Video-player New-pdf-icon See Details ►
2017 FINALIST
Isst du auch schon Double Down?
KFC Kentucky Fried Chicken (Great Britain Ltd) Ogilvy & Mather Germany Video-player New-pdf-icon See Details ►
2017 FINALIST
Boli me _________.
Rapidol S PharmaSwiss Ovation BBDO Video-player New-pdf-icon See Details ►
2017 FINALIST
HAPPINESS ENCOUTER
FamilyMart Shanghai FamilyMart Co., Ltd Ogilvy & Mather Shanghai Video-player See Details ►
2017 FINALIST
Killer of CNY Awkwardness
Daily Express Tencent Technology (Beijing) Company Limited BBDO and Proximity China Video-player See Details ►
2017 FINALIST
Akanksha Job Switch
Akanksha Foundation Akanksha Foundation Ogilvy & Mather Pvt. Ltd. Video-player See Details ►
2017 FINALIST
Be Unstoppable
Savlon ITC Limited Ogilvy & Mather Pvt. Ltd. Video-player See Details ►
2017 FINALIST
Disrupting the official face of Indian football
Premier Fustal Premier Futsal Management (P) Limited DDB Mudra Group Video-player See Details ►