David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 GOLD
David vs Golaith
Ran Kahata Watawala Tea Ceylon Ltd Trumps Solutions Video-player New-pdf-icon See Details ►
2017 GOLD
Sin Acné Con Aroma de Mujer
Neutrogena Johnson & Johnson de Colombia S.A OWAK Video-player See Details ►
2017 GOLD
Amstel - O Hacker do Carnaval
Amstel Heineken J. Walter Thompson See Details ►
2017 GOLD
Wow Girls' Lab
Wacoal Taiwan Wacoal X-line Hypermedia Video-player See Details ►
2017 GOLD
Hero of the category v/s Heroes of the Nation.
Bajaj Motorcycles Bajaj Auto Limited The Leo Group India Video-player See Details ►
2017 SILVER
Stopover Buddy
Icelandair Icelandair The Brooklyn Brothers Video-player New-pdf-icon See Details ►
2017 SILVER
#Mizuno_A_Half_Pair Campaign
Mizuno Mizuno Korea Overman Video-player New-pdf-icon See Details ►
2017 SILVER
Ask Guðmundur
Inspired By Iceland Promote Iceland The Brooklyn Brothers Video-player New-pdf-icon See Details ►
2017 SILVER
The Wiener War
Checkers & Rally's Checkers & Rally's Fitzgerald & Co Video-player New-pdf-icon See Details ►
2017 SILVER
TNT Energy Drink: #PodeVir, uma dose de resistência.
TNT Energy Drink Grupo Petrópolis Y&R See Details ►