David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 GOLD Hero of the category v/s Heroes of the Nation. Bajaj Motorcycles Bajaj Auto Limited The Leo Group India See Details ►
2017 SILVER Brotherhood Bajaj Avenger Bajaj Auto Limited MullenLowe Lintas Group, India See Details ►
2017 SILVER The Art of Cyberwarfare BAE Systems BAE Systems Soho Square See Details ►
2017 SILVER Stopover Buddy Icelandair Icelandair The Brooklyn Brothers See Details ►
2017 SILVER TNT Energy Drink: #PodeVir, uma dose de resistência. TNT Energy Drink Grupo Petrópolis Y&R See Details ►
2017 SILVER The Wiener War Checkers & Rally's Checkers & Rally's Fitzgerald & Co See Details ►
2017 SILVER Ask Guðmundur Inspired By Iceland Promote Iceland The Brooklyn Brothers See Details ►
2017 SILVER #Mizuno_A_Half_Pair Campaign Mizuno Mizuno Korea Overman See Details ►
2017 BRONZE The oral care giant got his first toothache in 80 years Dant kanti Patanjali Ayurved Limited DDB Mudra Group See Details ►
2017 BRONZE A Beardly Awesome New Product Launch and Program Trolli Ferrara Candy Company Periscope See Details ►