David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2008 SILVER Chad & The Sales Guys Alltel Wireless Alltel Wireless Campbell-Ewald See Details ►
2008 SILVER truth vs. Big Tobacco truth American Legacy Foundation Arnold Worldwide See Details ►
2008 BRONZE Come As You Are Chemistry.com Chemistry.com Hanft Raboy and Partners See Details ►
2007 SILVER Schell's Dark. A Beer Facing Extinction Schell's Dark Beer August Schell Brewing Co. Colle+McVoy See Details ►
2007 BRONZE Tobu Bridgestone Bridgestone Golf, Inc. JWT Atlanta See Details ►