David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2008 BRONZE Come As You Are Chemistry.com Chemistry.com Hanft Raboy and Partners See Details ►
2007 SILVER Schell's Dark. A Beer Facing Extinction Schell's Dark Beer August Schell Brewing Co. Colle+McVoy See Details ►
2007 BRONZE Tobu Bridgestone Bridgestone Golf, Inc. JWT Atlanta See Details ►