Commerce & Shopper: Data-Driven
This category honors brands and retailers using data, analytics, and technology to identify and match the right shopper to the right message at the right time.
Alaska Airlines Year in Trivia
When our members engage with the brand, they book. At the slowest time of year for airline sales, we needed to engage them with a Year in Review experience that reinforced their loyalty to the brand by reconnecting them to their travel experiences. Using their own data and a strong brand voice, we fostered engagement and spurred bookings with a personalized communication that got them flying again.
Brand: Alaska Airlines
Client: Alaska Airlines
Agency: Rauxa Agency