Commerce & Shopper: Data-Driven

This category honors brands and retailers using data, analytics, and technology to identify and match the right shopper to the right message at the right time.  

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Alaska Airlines Year in Trivia

When our members engage with the brand, they book. At the slowest time of year for airline sales, we needed to engage them with a Year in Review experience that reinforced their loyalty to the brand by reconnecting them to their travel experiences. Using their own data and a strong brand voice, we fostered engagement and spurred bookings with a personalized communication that got them flying again. 


Brand: Alaska Airlines
Client: Alaska Airlines
Agency: Rauxa Agency
Language: English

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