Branded Integration & Entertainment Partnerships

This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.

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New Coke- Stranger Things

Coca-Cola, the drink, should never change. And because of that, Coca-Cola, the brand is constantly finding new ways to be fresh and relevant in culture. So partnering with Stranger Things 3 made perfect sense. But there was one problem. The show is set in the summer of 1985. The backdrop for Coke’s biggest ever marketing disaster: New Coke. This is the story of how Coca-Cola turned a failure into a triumph. And how the drink that was so famously rejected by culture in 1985 was embraced by it in 2019.


Brand: Coca-Cola
Client: The Coca-Cola Company
Agency: Wieden+Kennedy
Language: English

Julia

Autism Speaks aims to lower the average age of screening and diagnosis for children with autism, a key factor in optimizing outcomes. To overcome the emotional hurdles that keep some parents from taking early detection measures, we needed to speak in a familiar, accepting voice. So we partnered with Sesame Street and their ground-breaking Muppet Julia, to show not just the benefits of early detection, but the wonder that comes when you understand a child with autism – and increased usage of Autism Speaks' early screening tools by 60%.


Brand: Autism Speaks
Client: Autism Speaks
Agency: BBDO New York
Language: English

2020_us_2020_e-4730-437_hero_1 Baskin-Robbins Using Nostalgia to Create Relevance for an Iconic Brand
2020_us_2020_e-4759-121_hero_1 Verizon The Team That Wouldn't Be Here
2020_us_2020_e-5161-060_hero_1 IBM Fantasy Football With Watson
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