Commerce & Shopper: Media Innovation

​Changing the rules to maximize conversion.  This award showcases those who had the insight and creativity to change the way a particular media channel is consumed or to create a new channel.



Ring King

With competitors investing big media dollars to reign supreme in the delivery space, we needed to innovate to promote Burger King’s Uber Eats partnership. That’s where the Ring doorbell camera came in. By having the King himself make hundreds of deliveries to homes with Ring doorbell cameras, we hacked how people use their cameras and turned the front door into a powerful content creator that activated our target. We doubled conversation about Burger King delivery and drove Uber Eats sales growth by 93% with just $300K.

Brand: Burger King
Client: Restaurant Brands International
Agency: MullenLowe U.S.
Language: English

Sally Hansen & Snapchat Nail Augmented Reality Partnership

Sally Hansen Miracle Gel created the first-ever nail augmented reality experience on Snapchat that drove sales to a triple digital sales increase YoY, and gave users a digital try opportunity when they couldn’t go to their favorite salon.

Brand: Sally Hansen Miracle Gel
Client: Coty
Agency: Zenith
Language: English


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