Brand Content & Entertainment - Services

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 



Live from the Library

When the Chicago Public Library was forced to close its doors due to COVID-19, we had to find a new way to connect with the community. With the help of Chicago celebrities like Oprah and the Obamas, we transformed the library’s Facebook page into a platform where parents could turn to entertain their kids with a modern take on the classic story time. Live From the Library was the most successful campaign in the library’s history with an 800% increase in Facebook followers YOY and over 22 million story views.

Brand: The Chicago Public Library
Client: Chicago Public Library
Agency: FCB Chicago
Language: English

2021_us_2021_e-6383-662_hero_1 McDonald's Dorado: More Than a Music Video
2021_us_2021_e-6413-603_hero_1 KFC A Recipe For Seduction
2021_us_2021_e-5998-468_hero_1 Match Match Made In Hell

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