David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.



Tobacco Is No Joke

Tobacco companies need to replace the 1300 customers who die from tobacco-related diseases each day. And they do it by heavily targeting teens. "Replacement Smokers", they're called. The Facts Now is a campaign crafted exclusively to prevent teens in Florida from picking up this deadly habit. Since the campaign began, it has achieved a 52% decrease in Florida’s high school smoking rates to 3.6%, and brand awareness outpacing national campaigns.

Brand: Tobacco Free Florida
Client: Tobacco Free Florida
Agency: Alma DDB


#TodosSomosDavid es una campaña que pretendía defender a sus clientes del líder de la categoría Telco (Goliat) y exponerlo ante sus usuarios, para que todos vieran la verdad: A Goliat no le importas cuando estás con él, solo cuando te portas a Avantel. Durante el periodo logramos defender nuestro territorio y convertirnos en líderes absolutos en portabilidad de la categoría de telefonía móvil.

Brand: Avantel
Agency: Buentipo Anchor

NESCAFÉ - Uthna vs Jaagna

Chai is the love of the nation. For NESCAFÉ, we have no choice but to gain share of throat from tea, other than inducting new users. Instigating a behavior change in the face of such statistics makes coffee an underdog beverage with a herculean task at hand. So, we placed NESCAFÉ into the consideration set of our desired audience via a conversation where an underdog challenges Pakistan’s king of hot beverage and the love of the nation: Chai through an online election.

Client: Nestlé Pakistan Ltd.
Agency: RED Communication Arts (Pvt) Ltd

2019_ca_2019_e-39-633_hero_1 Baby Dove Beautifully Real Moms
2019_pk_2019_e-230-401_hero_1 Mario's Pasta / Mario's Pasta Recipe Mix Mario's Pasta / Mario's Pasta Recipe Mix
2019_pk_2019_e-316-155_hero_1 Novella Candyland Novella

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