David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
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PROGRAM
2023 GOLD
The Hidden Room Collection
Challenge: There’s a disparity around the condition of domestic househelps’ living spaces and HomeBox had the opportunity to uplift those conditions. Insight: Of the favourite spaces that both homeowners and domestic househelps spoke out, one room remained hidden: The domestic househelps’ rooms. Idea: THE HIDDEN ROOM COLLECTION: A new collection enabling homeowners to make domestic househelps’ rooms into places that felt like home. Implementation: The world’s first furniture collection to elevate living conditions, promoted via an integrated strategy. Effectiveness: Uplifted living conditions of househelps, driving positive media value and sentiments.
Brand:
HomeBox
Client:
Home Box
Agency:
Publicis Groupe - Leo Burnett Middle East (United Arab Emirates)
Language:
English
2023 GOLD
2023 SILVER
The baby bank that grew.
ING faced a challenge: 80% of their customer base held savings products, which were increasingly less beneficial to the customer and less profitable to the bank. How could the bank find new, sustainable growth, in a category where Aussies loathe, or at best, are apathetic to their banks? ING trusted the value of brand power and herein lied their solution. They relaunched their brand, and with this, their core business offering, increasing new customer value by 75% and increasing our NPS to 6x the category average.
Brand:
ING
Client:
ING Australia
Agency:
Ogilvy Sydney
Language:
FINALISTS
Qik Banco Digital
Qikverso - Más fácil, posible
Qik Banco Digital
Deja de hacerte cocote con Qik
Nurpur
Nurpur Restage 2023-Breakfast Badlo
