David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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How to become CHEESEreous player

#SHKOLA was an experiment of the TV channel 1 + 1 - low budget, without its history and professional actors, which was supposed to strengthen the position of 1 + 1 in new media and bring a young audience on the air. The product had its competitors and features, but 1 + 1 took a chance and put its on prime time. The result exceeded all expectations not only significant over-fulfillment of KPIs declared (the number of subscribers per page, views on YouTube, large sales of promotional products), but also a general rating on the air, making the best series fall-winter 2017-2018.


Brand: KOMO
Client: KOMO UKRAINE
Agency: THINKMcCANN

David vs Golaith


Brand: Ran Kahata
Client: Watawala Tea Ceylon Ltd
Agency: Trumps Solutions

Sin Acné Con Aroma de Mujer

Este es el caso de cómo NEUTROGENA lanza su nueva línea de productos Pink Grapefruit en el segmento de antiacné con tan solo 3.3% de SOM valor compitiendo contra el dominio absoluto de ASEPXIA con 63.4% seguido de ALTEX con 23.6%. NEUTROGENA alcanza un crecimiento histórico de 18.4 pts. de participación (21.7% SOM valor) al terminar la campaña gracias a alcanzar audiencias de alto valor en medios afines capitalizando una oportunidad de comunicación disruptiva que rompió con los paradigmas de comunicación del segmento.


Brand: Neutrogena
Client: Johnson & Johnson de Colombia S.A
Agency: OWAK

2018_uk_2018_e-236-857_hero_1 Aldi UK Aldi vs. Goliath (and his three brothers)
2018_na_2018_e-3406-933_hero_1 Noosa noosa tastes like: how noosa grew against the yogurt goliaths
2018_ec_2018_35_hero_1 Crema Dental Polar Bocas de verdad
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