David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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Jes! Alles Veggie!


Brand: Katjes
Client: Katjes Fassin
Agency: MediaCom Agentur für Media-Beratung

It takes more than a bit of green (color), to make you Green


Brand: Green Cola
Client: Green Cola Hellas
Agency: MullenLowe Athens

Circles.Life 20/20 Launch

This is about how a small telco, Circles.Life, went from a newbie to mobile data hero. In Singapore, 3 telco giants have had a longtime stronghold, and that meant consumers had to accept expensive data offerings falling from 12GB to 4GB. Yet, consumers were hesitant about Circles.Life's better data offerings. We triggered consumers to question the status quo. Stirring a nationwide cry for more data, we then launched 20GB/$20. Within 2 months of launch, sales spiked at an all time high of 950%, cementing Circles.Life as the data game changer.


Brand: Circles.Life
Client: Circles.Life
Agency: Supermarket Creatives

2019_ca_2019_e-39-633_hero_1 Baby Dove Beautifully Real Moms
2019_pk_2019_e-230-401_hero_1 Mario's Pasta / Mario's Pasta Recipe Mix Mario's Pasta / Mario's Pasta Recipe Mix
2019_pk_2019_e-316-155_hero_1 Novella Candyland Novella
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