This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
The campaign removed perceptual barriers to the Opera by promoting opera as fun entertainment that can be enjoyed by everyone. Through an integrated TV, Radio and Direct Mail Campaign, the Baltimore Opera met the goal of increasing subscriptions by 22% over the previous year.
Brand: The Baltimore Opera Company
Client: The Baltimore Opera Company
Agency: Gray Kirk/VanSant Advertising, Inc.
As I See It
As the plumbing products category becomes more competitive and the consumer grows increasingly value conscious, Kohler's advertising must work twice as hard. The "As I See It" campaign provides a signature look for the Brand, reinforcing Kohler's leadership in quality, style and design, and reassuring consumers that Kohler is indeed "a good value for the money". This campaign has not only enabled Kohler to dominate the category in terms of unaided awareness (both name and advertising), but also has grown the Brand despite its premium price and declining share of voice.
Client: Kohler Co.