Effie Worldwide

New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 FINALIST Creating A Taco Subculture Taco Bell Taco Bell Draftfcb Orange County See Details ►
2012 FINALIST Walk with Walgreens Walgreens Walgreens Leo Burnett/Arc Worldwide See Details ►
2012 FINALIST iMeet. Your Own Personal Meeting Room Online. iMeet iMeet MUH-TAY-ZIK | HOF-FER See Details ►
2012 GOLD You Are the Controller Kinect for Xbox 360 Microsoft twofifteenmccann See Details ►
2011 GOLD Breaking the Google Habit: Time to Stop Searching and Start Deciding Bing Microsoft JWT See Details ►
2011 SILVER Hiring America to Launch a Product Ubisoft Just Dance Ubisoft Nomadic Agency See Details ►
2011 BRONZE The Introduction of Real Fruit Smoothies McDonald's McDonald's Corporation DDB See Details ►
2011 BRONZE Dante's Inferno: Highway To Hell Dante's Inferno Electronic Arts, Inc. Wieden + Kennedy See Details ►
2010 GOLD From Private Buzz...To Cultural Conversation Schick Quattro for Women Schick Wilkinson Sword JWT See Details ►
2010 BRONZE Truvia Natural Sweetener Launch Truvia Natural Sweetener Cargill Ogilvy & Mather See Details ►