Effie Worldwide

New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2010 BRONZE Truvia Natural Sweetener Launch Truvia Natural Sweetener Cargill Ogilvy & Mather See Details ►
2009 GOLD Axe Detailer: The Manly Shower Tool AXE Unilever BBH See Details ►
2008 GRAND Wii Would Like to Play Nintendo Nintendo of America Leo Burnett USA See Details ►
2008 SILVER Marathons Are...Cute The North Face The North Face DDB, Seattle See Details ►
2008 BRONZE The Bible Has a Voice [LISTEN] Inspired By... The Bible Experience Inspired By Media Group Zondervan Marketing Group See Details ►
2008 BRONZE Missing Chip Campaign Valspar Valspar Euro RSCG Chicago See Details ►
2007 GOLD Bodygroom Philips Norelco Philips DAP North America DDB New York See Details ►
2007 SILVER Saturn SKY Launch Saturn General Motors Goodby, Silverstein & Partners See Details ►
2006 GOLD Pontiac Solstice Launch: Apprentice Pontiac Solstice General Motors Leo Burnett Detroit See Details ►
2006 SILVER The Art of the Heist Audi Audi of America McKinney See Details ►