Commerce & Shopper: Crisis Response / Critical Pivot
UBER EATS + COKE + FEEDING AMERICA PROGRAM
During the height of the pandemic, Coca-Cola transformed an everyday act of necessary convenience (online delivery) into a conscious act of charitable giving (meal donations). Coke wanted to restore traffic to its valued restaurant partners, while at the same time supporting local communities. For every meal ordered on Uber Eats, Coca-Cola would donate one meal to Feeding America, with a goal of donating 5 million meals by the program’s end—and all shoppers had to do was click, order, and dine at-home when their delivery arrived.
Client: The Coca-Cola Company
Agency: Momentum Worldwide