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Break The Code

To celebrate Cyberpunk 2077’s launch, Xbox created a custom-console inspired by the game’s theme. After three studio delays, we were tasked with selling a console for a game that wouldn’t be released for months. We created #BreakTheCode — unique online experiences that invited fans into the world of Cyberpunk and “hack” the console reveal video we hid behind cryptic puzzles and clues. While sheltering in place, thousands of gamers across the globe worked together to #BreakTheCode and resulted in 100% of stock sold in less than 6 hours.


Brand: Xbox
Client: Microsoft
Agency: 215 McCann
Language: English

Power Your Dreams

How do you get gamers talking about a next-generation console when the games don't look next-gen yet? You start by recognizing gamers don’t play for graphic fidelity. They play to expand their experiences beyond their reality. All the power of the new console existed to bring their dreams to life. Partnering with a leading research university to capture the dreams of gamers after experiencing the console, our campaign, "Power Your Dreams," invited gamers to imagine the possibilities the future of gaming help for them.


Brand: Xbox
Client: Microsoft
Agency: 215 McCann
Language: English

Can-Am ONRD Women's Mentorship Program

Can-Am Ryker’s Women Mentorship Program is changing the shape of the motorcycling industry by paving the road for female riders. Can-Am identified the complex barriers that prevented women from the thrill of riding and established a comprehensive program led by women, for women to connect, educate and empower female riders. The program turbo-charged female enlistment for moto licensing, galvanized female ridership on Can-Am’s Ryker, and brought resurgence to a category that has long been male-dominated and in decline.


Brand: BRP
Client: BRP - Can-Am On-Road
Agency: Anomaly
Language: English

2021_us_2021_e-5913-624_hero_1 Pampers Share the Love
2021_us_2021_e-6409-744_hero_1 Ajinomoto Co., Inc. America's Complicated Relationship with MSG
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