Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

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Video

The Truth is Hard to Find

A tumultuous political environment brought a windfall of traffic but The New York Times needed to increase paid subscriptions. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign worked hard at every level: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history. 

  • Brand: The New York Times
  • Client: The New York Times
  • Agency: Droga5
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Video

The Marmite Gene Project

We've always known you either love or hate Marmite, but for the first time we asked why.The Marmite Gene Project breathed fresh life into an iconic, but faltering, British brand.Along the way, it unlocked the genome for truly modern communications, through its innovative combination of earned, owned and paid media.

  • Brand: Marmite
  • Client: Unilever
  • Agency: adam&eveDDB
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Video
Pdf

Beano

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids. Having suffered decades of decline in comic book circulation and an under-performing web platform, Beano bucked the trend and turned its fortunes around to rapid growth in readership both on and offline. Not only that, but ambitious growth targets were quickly surpassed, while awareness and trust scores catapulted beyond expectation. 

  • Brand: Beano
  • Client: Beano Studios
  • Agency: Red Brick Road
2018_na_2018_e-2473-838_hero_1 Chevrolet Real People, Not Actors
2018_na_2018_e-2402-773_hero_1 SKYY Vodka Claim Your Cali
2017_ar_2017_85_hero_1 Terma Una invitación a vivir mejor
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