Effie Worldwide


This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.




The Truth is Hard to Find

A tumultuous political environment brought a windfall of traffic but The New York Times needed to increase paid subscriptions. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign worked hard at every level: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history. 

  • Brand: The New York Times
  • Client: The New York Times
  • Agency: Droga5

Feed Clean Gives Life To Dying Brand

This is Nutro’s comeback story. While the natural pet food category was growing, Nutro was in decline. Nutro revived their brand with a distinctive and culturally-relevant positioning rooted in today’s #1 human food trend – “Clean Eating.” By looking to the latest human food trend and introducing the first clean food for pets, Nutro reversed their decline. 

  • Brand: Nutro
  • Client: Mars, Inc.
  • Agency: BBDO San Francisco

No Baby Unhugged

When it comes to diapers, Moms most often default to the category authority, Pampers. We needed to get expectant moms to consciously choose Huggies Newborn diapers as an active part of her pre-delivery prep. so we launched No Baby Unhugged, an initiative that helps all Moms understand the power of hugs and helps all babies get the hugs they need even if Moms can't be there to give them.It has succeeded in reversing a 4-year decline in the business while increasing Huggies Newborn diaper sales and market share at the expense of Pampers.

  • Brand: Huggies
  • Client: Kimberly-Clark
  • Agency: Ogilvy & Mather
2018_na_2018_e-2473-838_hero_1 Chevrolet Real People, Not Actors
2018_na_2018_e-2402-773_hero_1 SKYY Vodka Claim Your Cali
2017_na_2017_e-1602-582_hero_1 Adler Planetarium Space Is Freaking Awesome!


To browse winners in this category from previous years