Effie Worldwide

Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

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PROGRAM

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Video

The Truth is Hard to Find

A tumultuous political environment brought a windfall of traffic but The New York Times needed to increase paid subscriptions. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign worked hard at every level: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history. 

  • Brand: The New York Times
  • Client: The New York Times
  • Agency: Droga5
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Video

Feed Clean Gives Life To Dying Brand

This is Nutro’s comeback story. While the natural pet food category was growing, Nutro was in decline. Nutro revived their brand with a distinctive and culturally-relevant positioning rooted in today’s #1 human food trend – “Clean Eating.” By looking to the latest human food trend and introducing the first clean food for pets, Nutro reversed their decline. 

  • Brand: Nutro
  • Client: Mars, Inc.
  • Agency: BBDO San Francisco
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Video

Back To The Neighborhood

  • Brand: Cristal
  • Client: Union De Cervecerias Peruanas Backus SAA
  • Agency: Y&R SA
2018_na_2018_e-2473-838_hero_1 Chevrolet Real People, Not Actors
2018_na_2018_e-2402-773_hero_1 SKYY Vodka Claim Your Cali
2017_pe_2017_67_hero_1 Arti Creativo The Machine That Shows Your Child Inside
KEYWORD
ADVANCED SEARCH ▼

Questions?

To browse winners in this category from previous years