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#ChickenWars

How many unpaid tweets earn $87 million worth of media and lead to 13% same-store sales growth and an additional $1 billion in system-wide sales for the year? It doesn’t happen by chance. We set out to make Popeyes Chicken Sandwich wildly famous. And our “instant” success was a year in the making as we market-tested our sandwich and cultivated our fanbase, particularly among Black Twitter, a highly influential, hyper-creative group of Twitter users. When our moment came, we knew exactly what to tweet start #ChickenWars.


Brand: Popeyes Louisiana Kitchen
Client: Restaurant Brands International
Agency: GSD&M
Language: English

Ring King

With competitors investing big media dollars to reign supreme in the delivery space, we needed to innovate to promote Burger King’s Uber Eats partnership. That’s where the Ring doorbell camera came in. By having the King himself make hundreds of deliveries to homes with Ring doorbell cameras, we hacked how people use their cameras and turned the front door into a powerful content creator that activated our target. We doubled conversation about Burger King delivery and drove Uber Eats sales growth by 93% with just $300K.


Brand: Burger King
Client: Restaurant Brands International
Agency: MullenLowe U.S.
Language: English

2021_us_2021_e-6060-952_hero_1 Dunkin' The Charli
2021_us_2021_e-6473-055_hero_1 truth Ditch Juul
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