This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.



The Marmite Gene Project

We've always known you either love or hate Marmite, but for the first time we asked why.The Marmite Gene Project breathed fresh life into an iconic, but faltering, British brand.Along the way, it unlocked the genome for truly modern communications, through its innovative combination of earned, owned and paid media.

Brand: Marmite
Client: Unilever
Agency: adam&eveDDB
Language: English

Feed Clean Gives Life To Dying Brand

This is Nutro’s comeback story. While the natural pet food category was growing, Nutro was in decline. Nutro revived their brand with a distinctive and culturally-relevant positioning rooted in today’s #1 human food trend – “Clean Eating.” By looking to the latest human food trend and introducing the first clean food for pets, Nutro reversed their decline. 

Brand: Nutro
Client: Mars, Inc.
Agency: BBDO San Francisco
Language: English

Macal Relanzamiento

Brand: Macal
Client: Macal
Agency: Kinder
Language: Spanish

2020_us_2020_e-4717-132_hero_4 Extra Gum Unwrapping A 6-Year Growth Story
2020_us_2020_e-4920-045_hero_1 The University of Minnesota Taking Discovery to the Next Degree
2020_us_2020_e-5581-109_hero_1 OREO Igniting Growth in a 110 year Old Cookie Brand

Filter by:
+ Add More Filters

To browse winners in this category from previous years