This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.




The "IER" Campaign demonstrates how Perrier puts an unconventionally sophisiticated twist on things to successfully change perception and build interest among 20-30 somethings and rebuild distribution in bars and night clubs in influential markets.

Brand: Perrier
Client: Nestl USA
Agency: Ogilvy & Mather
Language: English

Wii Launch

Nintendo dominated the videogame console market in the late 80s and early 90s but fell behind as industry newcomers fought for hardcore gamers. To revive the brand, Nintendo invited families that were turned off by the violent games that dominated the market to play, showing them that gaming could be fun again and that Nintendo Wii was a viable family entertainment device. Nintendo came roaring back and assumed a dominant share position by late 2006/early 2007 as it once again became the force to be reckoned with in the videogame industry.

Brand: Wii
Client: Nintendo of America
Agency: Starcom MediaVest Group
Language: English

What would you do for a Klondike Bar?

Everyday people do the little things in life that surprise and delight those around them. They deserve THE big, satisfying everyday reward...They deserve the amazing taste of a Klondike bar. The objective was to revitalize the old campaign by moving away from focusing on celebrities and their quirky behavior, but to position Klondike as an everyday reward for everyday people. What would YOU do for a Klondike Bar?

Brand: Klondike Bar
Client: Unlilever
Agency: Campbell Mithun
Language: English

2020_us_2020_e-4717-132_hero_4 Extra Gum Unwrapping A 6-Year Growth Story
2020_us_2020_e-4920-045_hero_1 The University of Minnesota Taking Discovery to the Next Degree
2020_us_2020_e-5581-109_hero_1 OREO Igniting Growth in a 110 year Old Cookie Brand

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