Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

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______________. Listed on NASDAQ

It seemed that as quickly as NASDAQ's growth fueled the dot-boom, NASDAQ became the poster child for the dot-bust. By the time this campaign launched, public companies had lost more than half their value. And as a result, stock markets had lost substantial credibility. In perhaps one of the most signigicant brand transformations of all time, NASDAQ is back stronger than ever. Today it is perceived as the industry innovator and the better performing stock market for companies and investors alike.


Brand: NASDAQ
Client: NASDAQ
Agency: McKinney
Language: English

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