Small Budgets - Products

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

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The Well Protected Fruit

"The Well Protected Fruit" campaign was developed to secure Dole Fruit Bowls position against entrenched fruit snack cup category leader, Del Monte. The campaign objective was to reverse share declines from the previous year by maximizing a limited media budget to generate awareness among a broadened consumer target for the brand's new positioning.


Brand: Dole Fruit Bowls
Client: Dole Packaged Foods, Inc.
Agency: Mendelsohn Zien Advertising
Language: English

2019_us_2019_e-3985-430_hero_1 Cascadian Farm Cascadian Farm: Good from the Ground Up
2019_co_2019_e-201-077_hero_1 Postobon - Sabores Postobon Nuestro Sabor No Tiene Raza.
2019_do_2019_e-112-495_hero_1 Palacio del Cine Martina perdóname
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