Small Budgets - Services

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran.

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2019 GOLD

Robocalls from Humans

ALS is a devastating disease that deteriorates your body, before ultimately taking away your voice. The Steve Gleason Enduring Voices Act ensured that ALS patients would be provided with the expensive Speech Generating Devices they rely on to speak, but it was set to expire in October 2018. To build support for this bill, we used the very technology ALS patients use to “reverse robocall” politicians, and break through the political noise. Constituents, too, could go online to ask Congress-members for support. Ultimately, we helped pass this important law, permanently.

Brand: Team Gleason
Client: Team Gleason
Agency: Ogilvy

2019 GOLD

Hijacking the #WhatTheFluffChallenge as a force for good

It was impossible to miss the #WhatTheFluffChallenge that swept the internet by storm in 2018. The confused reactions of perplexed, panicked pets as their owners disappear right before their eyes was shared millions of times over. But not all disappearing acts are acts. That’s what SPCA wanted to spotlight: that in the real world, thousands of pets are abandoned each year and that’s no laughing matter. We hijacked the meme by injecting an unexpectedly meaningful message and achieved $1.87m of earned media from zero media budget.

Brand: SPCA - Society for the Prevention of Cruelty to Animals, Singapore
Client: SPCA
Agency: Iris Singapore

2019 GOLD

$450 million: Selling Da Vinci's Salvator Mundi

True artistic mastery will always command high prices, but appealing to emotion and ego can create a bidding war for the record books. In this case, the sale of “The Last Da Vinci”, or Salvator Mundi, for $450 million. The highest price ever paid for a piece of art.

Brand: Christie’s
Client: Christie's New York
Agency: Droga5