Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2021 GOLD
Looks Like You Need to Let It Out
When the world went into collective lockdown, people were stuck with no escape from pent-up frustrations. The last thing anyone needed was a tourism campaign. So with their economy at stake, Iceland gave weary tourists something they did need— a place to take those emotions and let them out as cathartic primal screams, in Iceland’s own vast natural landscapes. By meeting people where they were emotionally we recaptured hearts and minds, leading to dramatic increases in consideration and intent by market, making Iceland people’s #1 desired destination.
Brand:
Business Iceland
Client:
Business Iceland
Agency:
SS+K
Language:
English
2021 SILVER
Quarancuts Virtual Hair School
When Barba Men’s Grooming Boutique in NYC was forced to close due to the pandemic, owner Xavier Cruz lost 100% of his income overnight. Determined to stay relevant during quarantine, he found $5K for a campaign. Noticing photos of botched "home haircuts" flooding the Internet, we launched Quarancuts Virtual Hair School: Complimentary, one-on-one guided haircuts, by Cruz himself. Hosted on IGTV, the content series generated 2.4B press impressions, boosted website traffic by 823% and grew Instagram followers by 32%—all during the worst business climate of our lifetime.
Brand:
Barba Men’s Grooming Boutique
Client:
Barba Men’s Grooming Boutique
Agency:
Terri & Sandy
Language:
English
2021 BRONZE
Traveling in the Times of Corona
The Wild Detectives has worked to create an experience for Dallas locals built around books, booze, and community-driven cultural conversation. This vision came to a halt when the pandemic forced thousands of small businesses to close permanently. The WD found a way to keep their business afloat by creating a mock travel agency, gobookatrip.com, pranking their fans with the launch of their new e-commerce site with no media budget. Sales soared by 200% and the site garnered over 30K visits within the first three days with zero media investment.
Brand:
The Wild Detectives
Client:
The Wild Detectives
Agency:
Dieste, Inc.
Language:
English
FINALISTS
Foot Locker
The Endless World of Air Max
Alinta Energy
We give it to you straight
Brownes Dairy
Stay Chill
