Small Budgets - Services
Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran.
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2019 GOLD
Robocalls from Humans
ALS is a devastating disease that deteriorates your body, before ultimately taking away your voice. The Steve Gleason Enduring Voices Act ensured that ALS patients would be provided with the expensive Speech Generating Devices they rely on to speak, but it was set to expire in October 2018. To build support for this bill, we used the very technology ALS patients use to “reverse robocall” politicians, and break through the political noise. Constituents, too, could go online to ask Congress-members for support. Ultimately, we helped pass this important law, permanently.
Brand:
Team Gleason
Client:
Team Gleason
Agency:
Ogilvy
2019 GOLD
$450 million: Selling Da Vinci's Salvator Mundi
True artistic mastery will always command high prices, but appealing to emotion and ego can create a bidding war for the record books. In this case, the sale of “The Last Da Vinci”, or Salvator Mundi, for $450 million. The highest price ever paid for a piece of art.
Brand:
Christie’s
Client:
Christie's New York
Agency:
Droga5
2019 SILVER
Prescribed to Death
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them? This was National Safety Council’s challenge as they sought to combat the surging prescription opioid epidemic. To maximize their small budget, they invested in a live and virtual memorial, believing it would earn more media attention than they could afford in traditional channels. The risk payed off; the program earned media fame for NSC and gave over 1 million Americans a life-saving tool to protect themselves from addiction.
Brand:
National Safety Council
Client:
National Safety Council
Agency:
Energy BBDO
FINALISTS
Seattle's Union Gospel Mission
Lost Angels
Seneca Park Zoo
Visit the zoo, it’s good for you
Highmark Blue Cross Blue Shield Delaware
Choose Blue Hen
