Small Budgets - Services
Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran.
A Meme Gallery
The learning-disabled, due to lack of social interaction, are often neglected and forgotten. Can the power of technology bring equality to this community and help them voice their identity?
We created an HTML5 digital gallery of artwork by 36 general learning-disabled individuals.
Users were able to engage these individuals by spending 1 RMB using WeChat Pay to purchase their painting. On the same day we urged every WeChat user to donate their “Moment “and frame this painting on their social space, linking public care into a continuing digital gallery.
Kids are Tougher than the Streets
This case is about the toughest people in one of the toughest warzones. They’re not soldiers, cops or gangsters. They’re children. And they make the tough choice to defiantly reject crime on their streets. Instead, they choose hope by joining a safe-haven called Off The Street Club. Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets. And it proved that thoughtful strategy and communications can make a difference in people’s lives.
Brand: Off The Street Club
Client: Off The Street Club
Agency: Energy BBDO
Ash to Art
The Glasgow School of Art's (GSA) Mackintosh Library tragically burnt down in 2014. To engage major donors, we needed to make this tragedy one of national importance, resurrecting the GSA as a national centre for UK artists. We engaged the nation by holding an auction at Christie’s, selling new art created by 25 world famous artists from ash salvaged from the fire, beating our financial target by 200%+. The auction PR reached 42% of the UK population, engaged high net-worth individuals and paved the way for much needed major donations.
Brand: Glasgow School of Art
Client: Glasgow School of Art
Agency: J. Walter Thompson