Small Budgets - Services

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

FILTER BY:

PROGRAM

Looks Like You Need to Let It Out

When the world went into collective lockdown, people were stuck with no escape from pent-up frustrations. The last thing anyone needed was a tourism campaign. So with their economy at stake, Iceland gave weary tourists something they did need— a place to take those emotions and let them out as cathartic primal screams, in Iceland’s own vast natural landscapes. By meeting people where they were emotionally we recaptured hearts and minds, leading to dramatic increases in consideration and intent by market, making Iceland people’s #1 desired destination.


Brand: Business Iceland
Client: Business Iceland
Agency: SS+K
Language: English

Quarancuts Virtual Hair School

When Barba Men’s Grooming Boutique in NYC was forced to close due to the pandemic, owner Xavier Cruz lost 100% of his income overnight. Determined to stay relevant during quarantine, he found $5K for a campaign. Noticing photos of botched "home haircuts" flooding the Internet, we launched Quarancuts Virtual Hair School: Complimentary, one-on-one guided haircuts, by Cruz himself. Hosted on IGTV, the content series generated 2.4B press impressions, boosted website traffic by 823% and grew Instagram followers by 32%—all during the worst business climate of our lifetime.


Brand: Barba Men’s Grooming Boutique
Client: Barba Men’s Grooming Boutique
Agency: Terri & Sandy
Language: English

Traveling in the Times of Corona

The Wild Detectives has worked to create an experience for Dallas locals built around books, booze, and community-driven cultural conversation. This vision came to a halt when the pandemic forced thousands of small businesses to close permanently. The WD found a way to keep their business afloat by creating a mock travel agency, gobookatrip.com, pranking their fans with the launch of their new e-commerce site with no media budget. Sales soared by 200% and the site garnered over 30K visits within the first three days with zero media investment.


Brand: The Wild Detectives
Client: The Wild Detectives
Agency: Dieste, Inc.
Language: English

2021_us_2021_e-6067-482_hero_1 Foot Locker The Endless World of Air Max
2019_au_2019_054_hero_1 Alinta Energy We give it to you straight
2019_au_2019_055_hero_1 Brownes Dairy Stay Chill
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years