Commerce & Shopper: Experiential Shopper Marketing
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2024 SILVER
Creating the DIYers of Tomorrow
For 26 years, The Home Depot has inspired tomorrow’s DIYers with our in-store Kids Workshops, a fun, learn-by-doing experience that encourages creativity and skill-building. These days, kids are also building on Roblox. So we built a store inside Redcliff City, a popular game on Roblox, and recreated our in-store Kids Workshops experience virtually. And build they have, by the millions! Our Kids Workshops in-store attendance increased in a big way too, with double digit lift to reported attendance driven by the millions of our new Roblox Kids Workshops players.
Brand:
The Home Depot
Client:
The Home Depot
Agency:
BBDO
Language:
English
2023 GOLD
Think you don't have time to read?
To grow book sales in a declining category, we got Kinokuniya to instead encourage more people to read books. We brought shocking data to life about how many books people could read with the time they instead spent on social media, through startling data-driven visual installations and through social media, driving book purchases. As people’s stories and posts on social media shared the idea, Kinokuniya’s installations went viral, encouraging social platforms to follow, and getting more people to buy and to read more books
Brand:
Kinokuniya
Client:
Books KinoKuniya
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2023 SILVER
Nameless Car
The SUV car market in the UAE is a battlefield with established brands. A newcomer's worst nightmare. Especially when you've got a 'Made in China' label on it. And, most SUV customers are picky and have their eyes set on their preferred brand. But, with every great challenge, comes a great idea. In order for us to introduce the first-ever affordable luxury in the UAE, we decided to create a compelling and interactive experience to make a name for ourselves. By giving it no name. For everyone to see.
Brand:
Geely
Client:
AGMC
Agency:
Publicis Groupe - Spark Foundry Middle East
Language:
English
FINALISTS
Kraft
The Kraft World Cup Burger Joint
The Coca-Cola Company
I See Coke
Tropicana
Tropicana Toothpaste. The first toothpaste designed not to ruin orange juice.
