Social Media
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2023 GOLD
Deals so distracting they were unskippable
For Macca’s biggest deals campaign of the year, we knew we could out-shout the competition around “Great Value”. But how do you get people who actively skip and block ads to care about basic retail offers? Aussies love getting a great deal, but if it looks or smells like an ad, they tune it out. To sneak through their defences, we hid 30 of our best deals in the most distracting videos online. The result: a retail campaign Aussies couldn’t help but watch, driving 23.6% growth in YoY app sales.
Brand:
McDonald's
Client:
McDonald's Australia
Agency:
DDB Group Sydney
Language:
2023 GOLD
2023 GOLD
Burgers. Love. Hellmann's
Burgers. Love. Hellmann’s is a 3-episode based digital series that explores true love for burgers and reveals the secret recipe of Pakistan’s favorite burger joints to the audience. The series is inspired by organic, spontanous & clutter breaking content pieces and has proven to be extremely engaging for the audience.
Brand:
Hellmann's Mayonnaise
Client:
Unilever Pakistan Limited
Agency:
Symmetry Group
Language:
English
FINALISTS
Aldi UK
Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth
Heineken
Juke "Music in A Can"
Peek Freans Gluco
Gluco Kahani
