Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.



The Return of Colonel Sanders

KFC was once the #1 chicken restaurant in America. But after nearly a decade of declining sales, stores were closing and the brand was no longer on top. KFC was in dire need of a turnaround plan. We helped KFC rediscover its soul and recommitted the brand to everything that made it so special in the first place, including its iconic founder, Colonel Sanders. Kentucky Fried Chicken has made a dramatic comeback, improving perceptions with younger consumers and generating four consecutive years of sales growth in an increasingly competitive category.

Brand: KFC
Client: KFC
Agency: Wieden+Kennedy

One Lil' Man, Four Big Years

In 2014 Diet Dr Pepper faced a big problem. “Diet” was intended to be the better alternative. Instead artificial sweeteners left consumers with a bad taste in their mouths. Sales reached historic lows. We needed big help. And we found that in the form of a little man in leather pants and a metallic jacket, who halved sales declines and gave us our highest campaign ROI ever. In four years we went from historic lows to historic highs. 

Brand: Diet Dr Pepper
Client: Keurig Dr Pepper
Agency: Deutsch LA

Sixt – Ein Unternehmen auf der Überholspur

Brand: Sixt
Client: Sixt
Agency: Jung von Matt

2019_us_2019_e-4385-598_hero_1 PlayStation Five Years of Greatness on PlayStation 4
2019_us_2019_e-4434-592_hero_1 Whirlpool Care Counts
2019_us_2019_e-3607-315_hero_1 Corona Extra Eight Years of Record Breaking Corona Sales

Filter by:
+ Add More Filters

To browse winners in this category from previous years