Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Renault is the first automotive brand in Russia, who created successful e-commerce platform, which has become a new sales channel with extremely high potential. People can now buy all new Renault cars, accessories and services online. 10% of all new Renault cars are now sold online. At the end of 2018 more than 27 000 cars have been sold online through the online showroom.
Client: Renault Russia
Language: English, Russian
TESTED for Life in Canada
To stake its claim in the Canadian retail landscape, we developed a platform that has broken-through the clutter, helped demonstrate quality, restore trust, and reinforce Canadian Tire’s unique and ownable place in retail. It has delivered six years of improved brand health and sustained sales growth. But more than just an advertising idea, TESTED has become a core brand asset, and has helped transform Canadian Tire’s core business strategy.
Brand: Canadian Tire
Client: Canadian Tire Retail
Bud Gold Campaign-Let It Shine
This case demonstrates how an incredible amount of pressure produced a bigger, brighter idea that changed Budweiser’s brand long-term. Hockey is Canada’s biggest drinking occasion, and when Budweiser was faced with the loss of the NHL sponsorship to its rival, we had to change the game. We chose to think like a fan and uncovered an idea that would change the way Canadians experience hockey. Budweiser created the first goal-synched light, the Budweiser Red Light. The light has manifested in many forms, all catapulting Budweiser to #1 share.