Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Ella's Kitchen; serving, not selling to parents
Ella’s Kitchen is a powerful example of how bravery can pay off. When our rivals were spending ten times as much as us marketing their products, we offered a service no-one else was offering. It was a radical shift that set us up for sustained success, which continues to be the driving force behind the brand today. We show how a brand with limited budgets can build deep relationships with parents over a significant period of time. Through smart targeting and content delivery, Ella’s continues to be parents’ go-to brand.
Brand: Ella's Kitchen
Client: Ella's Kitchen
Agency: Havas London
One Lil' Man, Four Big Years
In 2014 Diet Dr Pepper faced a big problem. “Diet” was intended to be the better alternative. Instead artificial sweeteners left consumers with a bad taste in their mouths. Sales reached historic lows. We needed big help. And we found that in the form of a little man in leather pants and a metallic jacket, who halved sales declines and gave us our highest campaign ROI ever. In four years we went from historic lows to historic highs.
Brand: Diet Dr Pepper
Client: Keurig Dr Pepper
Agency: Deutsch LA