Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Tayyari Jeet Ki


Brand: Bournvita
Client: Mondelez India Foods Ltd.
Agency: Ogilvy & Mather Group, India
Language: English

Swad Apnepan Ka (Taste of Togetherness)


Brand: Brooke Bond Red Label
Client: Hindustan Unilever Limited
Agency: Ogilvy & Mather Group, India
Language: English

How building a strong brand saved a big box retailer

This is a story about the power of brand to save Big Box retailers. Over the last 5 years, big box retail has been annihilated. Six sporting goods chains (accounting for over 585 stores) have closed or filed for bankruptcy. Over 700 department stores closed.  But there is one retailer that has come out winning: Dick's Sporting Goods. Since the launch of a new marketing campaign in 2012, Dick’s has increased net sales by $2.5 billion and increased annual profits by 48%.


Brand: DICK'S Sporting Goods
Client: DICK'S Sporting Goods
Agency: Anomaly
Language: English

2020_us_2020_e-4584-767_hero_1 StarKist® StarKist® Pouches: On the Go
2019_hr_2019_e-61-766_hero_1 ARGETA OD MALOG STRANOG BRANDA DO TRŽIŠNOG LIDERA!
2019_ru_2019_1831_hero_1 Nicorette Quit smoking to start new life with Nicorette
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