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Fàbregas

La campaña de Fàbregas, perdón, Frávega.Con motivo de la llegada de la Copa Mundial de fútbol Fifa 2018, el equipo de marketing de Frávega buscó relacionar lo mejor del fútbol, con la mejor tecnología y encontraron lo que ellos consideraron un hallazgo, la contratación de una figura de máximo nivel internacional para ser el eje troncal de toda la campaña: Cesc Fàbregas.Claramente todo fue una confusión entre el nombre del jugador y el nombre de la marca que derivó en una serie de piezas publicitarias que pudimos ver en TV, Digital, VP, Diarios, Sucursales y activaciones que se desarrollaron a través de toda la etapa previa y durante el mundial.


Brand: Frávega
Client: Frávega
Agency: Mercado McCann

Printing Payback Guarantee

As Recession hit America in 2008-2009, riskbecame a four-letter word to many CIOs. There couldn't have been a worse time for HP to try to get them to sign expensive, large-scale printing servicing contracts. Yet the brand successfully brought in $120M in new contract value, thanks to a simple, but very effective business idea: the Printing Payback Guarantee. A unique offer CIOs couldn't refuse, because it turned their fear of risk into a growth opportunity.


Brand: HP
Client: HP Imaging & Printing Group
Agency: Goodby, Silverstein & Partners

Huntington Bank Brand Re-launch

In the aftermath of a decade of corporate greed and consumer distrust, followed by the worst economic crisis since the depression which only compounded society's view of financial institutions, consumers had no loyalty or trust in banks. This case focuses on how we repositioned a bank in one of the toughest climates not only to fuel growth of the bank, but growth in the region they served.


Brand: Huntington Bank
Client: Huntington Bank
Agency: Arnold Worldwide

2019_co_2019_e-385-389_hero_1 Institucional Haciendo Goles Desde La Barrera
2019_co_2019_e-523-475_hero_1 LA PASIÓN POR NUESTRA CASA La Pasión Por Nuestra Casa
2019_co_2019_e-605-101_hero_1 La metemos toda Durex La Metemos Toda
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