Healthcare - OTC
Marketing communications efforts for products that are sold without a prescription that address a specific health condition.
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2018 SILVER
Dr. Scholl's: A Brand on the Move
Dr. Scholl’s business had challenges. In an age of proactive health and wellness, the brand was perceived to be “for older people with foot problems.” To stem declines, we focused on the role that feet play in active, healthy lives and completely reinvented the Dr. Scholl’s experience so that it was in step with a younger, busier consumer audience. It worked: we not only stopped the declines, the brand grew for the first time since 2013.
Brand:
Dr. Scholl's
Client:
Bayer Healthcare
Agency:
Energy BBDO
2018 BRONZE
Bayer Aspirin - Making Heroes of Us All
By highlighting an often-overlooked indication for Bayer® Aspirin—the ability to save a life during a heart attack—we inspired a new generation of people to begin carrying aspirin and, ultimately, become heroes to those around them.
Brand:
Bayer Aspirin
Client:
Bayer Healthcare
Agency:
Energy BBDO
FINALISTS
ABBOTT
Duphalac - Cacas encerradas
Excedrin
The Debate Headache
Ensure
Testimoniales
