Healthcare - OTC
Marketing communications efforts for products that are sold without a prescription that address a specific health condition.
The launch of Pronamel Intensive Enamel Repair
There were seven new adult toothpaste launches in 2019, making a very competitive oral-care category even more cutthroat. Thanks to a strong insight into changing attitudes towards health and well-being—and a creative idea that positioned Pronamel Intensive Enamel Repair as a toothpaste that complements this attitude—we broke through the category clutter and delivered the most successful launch of the year, far surpassing all of our direct competitors.
Client: GSK Consumer
Agency: Wunderman Thompson Health
Tested to be Trusted
CVS was defending market share against Amazon in vitamins and supplements. Four out of five people take supplements, but many are unaware what they take may not contain what they claim. Instead of turning to marketing, we created an initiative called “Tested to Be Trusted” requiring all supplements be third-party tested. It brought unprecedented transparency to an unregulated category, increasing growth rate sevenfold and proving that improving the health of customers can improve your bottom line in the process.
Brand: CVS Health
Client: CVS Health
Agency: BBDO New York
SickKids VS - All In
When SickKids was built 70 years ago, it was the world’s largest paediatrics hospital. While groundbreaking treatment continues, the facility is showing serious signs of age. Tasked with launching the largest fundraising campaign in Canadian healthcare history ($1.3 billion over a 10-year period) we needed to rally the entire city of Toronto behind this construction. Issuing a call to arms for the city to stand behind the cause, we surpassed our goal of acquiring 5,000 new monthly donors by December 31st by an incredible 29.6%.
Brand: SickKids Foundation
Client: SickKids Foundation