Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.



Traduoctor DUO

Brand: Condones DUO
Client: Beirsdorf Ecuador
Agency: Paradais DDB

Dr. Scholl's: A Brand on the Move

Dr. Scholl’s business had challenges. In an age of proactive health and wellness, the brand was perceived to be “for older people with foot problems.” To stem declines, we focused on the role that feet play in active, healthy lives and completely reinvented the Dr. Scholl’s experience so that it was in step with a younger, busier consumer audience. It worked: we not only stopped the declines, the brand grew for the first time since 2013.

Brand: Dr. Scholl's
Client: Bayer Healthcare
Agency: Energy BBDO

Bayer Aspirin - Making Heroes of Us All

By highlighting an often-overlooked indication for Bayer® Aspirin—the ability to save a life during a heart attack—we inspired a new generation of people to begin carrying aspirin and, ultimately, become heroes to those around them.

Brand: Bayer Aspirin
Client: Bayer Healthcare
Agency: Energy BBDO

2018_ec_2018_14_hero_1 ABBOTT Duphalac - Cacas encerradas
2018_he_2018_e-2365-278_hero_1 Excedrin The Debate Headache
2017_co_2017_25689_hero_1 Ensure Testimoniales

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