Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific illness, disease, or health issue. 

2017 GOLD

The Migraine Experience

The Migraine Experience is a rare example of marketing that draws on a singular, unique consumer insight to tap into empathy, is powered by cutting-edge technology, and fully integrates television, social media video, programmatic video, search, and earned media to create sales.

• Brand: Excedrin
• Client: GSK Consumer Healthcare
• Agency: Weber Shandwick

2016 GOLD

In Support of New Moms

In a cluttered category with parity messaging Abbott’s brand, Similac, wanted to reconnect with parents in a unique and more meaningful way. Learning showed a new mom faces judgment of her choices and decisions, causing her insecurity. To demonstrate an understanding of this judgment and to show unconditional support for moms, Similac created “The Sisterhood of Motherhood.” This integrated, holistic campaign took a stance against parental judgment and encouraged parents to work toward a mutual goal of raising healthy, happy babies.

• Brand: Similac
• Client: Abbott Nutrition
• Agency: Publicis North America

2016 SILVER

Guys With Hair Get It

Millions of men lose their hair. Few do something about it. Why, you ask? Turns out, while theres the stigma of hair loss, society has a bigger issue with men who confront it. ROGAINE decided to challenge this. Through partnerships with influencers, ROGAINE leveraged a truth what some would call a harsh truth to wake up their audience and start to change the bigger cultural conversation around hair loss. In the end, we started a conversation with millions, increased brand favorability by 7.8%, and saw purchase intent increase by +11.2%.

• Brand: Men's ROGAINE
• Client: Johnson & Johnson
• Agency: BBDO New York

FINALISTS

Bayer Aspirin The Original Wonder Drug Recaptures Its Wonder

NBTY Osteo Bi Flex Made to Move

Johnson & Johnson Compromised Skin How a Little First Aid Saves Play