Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.

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Un Millón de Latidos

¿Cómo lograr que una donación rinda mejores beneficios tanto para Coralat como para la fundación receptora? Un Millón de Latidos logró que una donación que Coralat iba a realizar en favor de la Fundación Latiendo por Ti, aportara mucho más que el dinero, ayudando a dar a conocer a la fundación y convirtiéndola en una marca.


Brand: Coralat
Client: Laboratorios LAM
Agency: Ogilvy

Panadol Migraine Launch

By launching Panadol Migraine, the only over-the-counter migraine-treatment in the market, we not only provided migraine sufferers with a one-of-a-kind fast-acting safe solution, but we were able to quickly carve out our own niche in the market. The launch was a commercial success. We managed to capture a record high market share performance within the pain-relief market, which created a halo effect across our Panadol portfolio. This helped the Panadol mother brand turnaround performance in a declining category.






Brand: Panadol Migraine
Client: GlaxoSmithKline (MEA)
Agency: Grey Group

Traduoctor DUO


Brand: Condones DUO
Client: Beirsdorf Ecuador
Agency: Paradais DDB

2019_do_2019_e-82-377_hero_1 Referencia Banco de Sangre Pinta por Pinta
2019_he_2019_e-3982-420_hero_1 Slow-Mag Feats of Middle Age
2019_mn_2019_117_hero_1 Telfast Weather Sync *Achoo* Campaign
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