Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.



Un Millón de Latidos

¿Cómo lograr que una donación rinda mejores beneficios tanto para Coralat como para la fundación receptora? Un Millón de Latidos logró que una donación que Coralat iba a realizar en favor de la Fundación Latiendo por Ti, aportara mucho más que el dinero, ayudando a dar a conocer a la fundación y convirtiéndola en una marca.

Brand: Coralat
Client: Laboratorios LAM
Agency: Ogilvy

Panadol Migraine Launch

By launching Panadol Migraine, the only over-the-counter migraine-treatment in the market, we not only provided migraine sufferers with a one-of-a-kind fast-acting safe solution, but we were able to quickly carve out our own niche in the market. The launch was a commercial success. We managed to capture a record high market share performance within the pain-relief market, which created a halo effect across our Panadol portfolio. This helped the Panadol mother brand turnaround performance in a declining category.

Brand: Panadol Migraine
Client: GlaxoSmithKline (MEA)
Agency: Grey Group

Traduoctor DUO

Brand: Condones DUO
Client: Beirsdorf Ecuador
Agency: Paradais DDB

2019_do_2019_e-82-377_hero_1 Referencia Banco de Sangre Pinta por Pinta
2019_he_2019_e-3982-420_hero_1 Slow-Mag Feats of Middle Age
2019_mn_2019_117_hero_1 Telfast Weather Sync *Achoo* Campaign

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