Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.

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2001 SILVER

Strength, Speed, Endurance

The Strength, Speed, Endurance advertising campaign successfully launched Lamisil AT into the athlete's foot category. The engaging and breakthrough executions, which depict high performance athletes in action with hard driving music under, clearly struck a chord with our target. The campaign is driving sales beyond expectations, and at the same time carving a distinct brand identity for Lamisil AT in the athlete's foot category.

Brand: Lamisil AT
Client: Novartis Consumer Health, Inc.
Agency: Grey Worldwide
Language: English

2001 SILVER

TheraFlu. Instant Comfort. Powerful Relief.

TheraFlu's hot liquid strategy and the "Instant Comfort. Powerful Relief." campaign were developed to halt and reverse the sales and share declines. The strategy is based on the benefit of warmth and comfort that TheraFlu's unique hot liquid form provides versus the leading competitors. The advertising campaign brings the benefit to life by creating a cold/hot experience for the sufferer: first heighten the feeling of suffering with extreme cold weather and then contrast it with the relief of warmth and comfort of TheraFlu. TheraFlu achieved record-high sales behind this advertising.

Brand: TheraFlu
Client: Novartis Consumer Health, Inc.
Agency: Jordan, McGrath, Case & Partners
Language: English

2001 BRONZE

Trapped

The "Trapped" campaign introduced a new way to treat the flu, prescription Tamiflu. The goals of this campaign were to build awareness of this new brand in this new "flu treatment" category, and motivate flu sufferers to go to their doctor and ask for Tamiflu.

Brand: Tamiflu
Client: Roche Laboratories, Inc.
Agency: Young & Rubicam
Language: English