Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.

FILTER BY:

PROGRAM

Dramatic Demonstrations

The launch of 3M Active Strips and 3M Comfort Strips successfully gained share from dominant, long-standing brands Johnson & Johnson and Curad by introducing multiple sub-brands positioned around product attributes.


Brand: 3M Active Strips / 3M Comfort Strips
Client: 3M
Agency: Martin Williams
Language: English

The Power to Calm. The Power to Comfort. The Power to Quit Successfully

Recognizing the hard truth about quitting smoking made NicoDerm CQ the #1 patch, capturing over 90% of the patch segment's share. Our competition promised smokers a quick, simple way to quit. But smokers know quitting is excruciatingly difficult and that cravings will make them miserable while they are quitting. Our campaign, "The Power to Calm, The Power to Comfort, The Power to Quit Successfully" empathizes with smokers, reassuring them that CQ can help them deal with the cravings that make quitting such an angst ridden experience.


Brand: NicoDerm CQ
Client: Smith Kline Beecham Consumer Healthcare
Agency: Jordan, McGrath, Case & Partners
Language: English

YOU CAN DO IT. Nicorette Can Help- Testimonials

The "YOU CAN DO IT. Nicorette can help." communication for Nicorette gum truthfully positioned the product in the smoking cessation category. It was accepted and embraced by smokers because it acknowledged the importance of the smoker in the quitting process and connected with them on an emotional and credible level. The idea was integrated across a wide range of media outlets. The result was a campaign that made Nicorette the number one brand in the category.


Brand: Nicorette Gum
Client: Smith Kline Beecham Consumer Healthcare
Agency: Jordan, McGrath, Case & Partners
Language: English

2021_he_2021_e-6017-511_hero_1 Midol Midol Brand Relaunch
2020_he_2020_e-4545-967_hero_1 Claritin Embracing the Wonderful World of Allergens
2020_he_2020_e-4869-494_hero_1 NoDoz 200mg to conquer your world.
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years