Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.

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1998 BRONZE

One Minute Maalox

The "One Minute Maalox" campaign was tremendously successful at reversing a 2 year downward business trend and exceeding its goal by actually realizing a +2.9% sales increase.

Brand: Maalox
Client: Novartis Consumer Health, Inc.
Agency: Grey New York
Language: English

1997 GOLD

TOUGH GET SICK

Advertising created to hit four objectives of sales growth, trial, awarenss and enhanced consumer perceptions.

Brand: Tylenol Flu
Client: McNeil Consumer Healthcare
Agency: Saatchi & Saatchi
Language: English

1997 SILVER

Pepcid AC Launch Campaign

The Campaign was developed to launch Pepcid AC in the OTC market, propel the brand to leadership, and defend tat leadership position in the face of competitive launches. Heartburn prevention was the key strategic element of the campaign.

Brand: Pepcid AC Acid Controller
Client: Johnson & Johnson
Agency: Saatchi & Saatchi
Language: English