Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.



One Minute Maalox

The "One Minute Maalox" campaign was tremendously successful at reversing a 2 year downward business trend and exceeding its goal by actually realizing a +2.9% sales increase.

Brand: Maalox
Client: Novartis Consumer Health, Inc.
Agency: Grey New York
Language: English


Advertising created to hit four objectives of sales growth, trial, awarenss and enhanced consumer perceptions.

Brand: Tylenol Flu
Client: McNeil Consumer Healthcare
Agency: Saatchi & Saatchi
Language: English

Pepcid AC Launch Campaign

The Campaign was developed to launch Pepcid AC in the OTC market, propel the brand to leadership, and defend tat leadership position in the face of competitive launches. Heartburn prevention was the key strategic element of the campaign.

Brand: Pepcid AC Acid Controller
Client: Johnson & Johnson
Agency: Saatchi & Saatchi
Language: English

2021_he_2021_e-6017-511_hero_1 Midol Midol Brand Relaunch
2020_he_2020_e-4545-967_hero_1 Claritin Embracing the Wonderful World of Allergens
2020_he_2020_e-4869-494_hero_1 NoDoz 200mg to conquer your world.

Filter by:
+ Add More Filters

To browse winners in this category from previous years