Healthcare - OTC
Marketing communications efforts for products that are sold without a prescription that address a specific health condition.
Pepcid AC Launch Campaign
The Campaign was developed to launch Pepcid AC in the OTC market, propel the brand to leadership, and defend tat leadership position in the face of competitive launches. Heartburn prevention was the key strategic element of the campaign.
Brand: Pepcid AC Acid Controller
Client: Johnson & Johnson
Agency: Saatchi & Saatchi