Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.

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Brand: Tylenol Sinus
Client: McNeil Consumer Products Co.
Agency: Saatchi & Saatchi

Answer

The "Answer" campaign had two primary objectives of equal importance: 1) Significantly increase Johnson & Johnson unit share of the incontinence category beyond that achieved in its initial test, and 2) Stimulate significant category growth.


Brand: Serenty Guards
Client: Johnson & Johnson
Agency: Lintas: New York

2019_do_2019_e-82-377_hero_1 Referencia Banco de Sangre Pinta por Pinta
2019_he_2019_e-3982-420_hero_1 Slow-Mag Feats of Middle Age
2019_he_2019_e-3925-078_hero_1 Mucinex #SuperSickMonday
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