Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.

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Answer

The "Answer" campaign had two primary objectives of equal importance: 1) Significantly increase Johnson & Johnson unit share of the incontinence category beyond that achieved in its initial test, and 2) Stimulate significant category growth.


Brand: Serenty Guards
Client: Johnson & Johnson
Agency: Lintas: New York
Language: English

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2020_he_2020_e-4545-967_hero_1 Claritin Embracing the Wonderful World of Allergens
2020_he_2020_e-4869-494_hero_1 NoDoz 200mg to conquer your world.
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