Prescription required drugs, vitamins, first-aid products and devices.
China has the highest number of Alzheimer’s sufferers in the world, but because of the lack of knowledge, very few seek treatment until it is too late. How to remind the public this disease will rob the most precious thing they have, their memories? We create The Fading Font, to demonstrate how Alzheimer’s would take away people’s memories piece by piece. On World Alzheimer’s day, we launched the font across social media with the support from hundreds of brands and celebrities, and raised the public’s awareness on the disease.
Brand: Alzheimer's Disease Chinese
Client: Alzheimer's Disease International
Agency: mcgarrybowen Shanghai
First step into second youth
A unique campaign integrated with the TV program, which successfully brought Voltaren sales growth 3.3 x faster than the category. VOLTAREN leads a cluttered category. Held back by restrictions and communicating to passive target group, it fulfills its mission in the spirit of FIRST STEP INTO SECOND YOUTH. The brand's mission is to change the image of elderly people in the eyes of younger generation and their own. It encourages to be physically active and thus to "walk out into the daylight" and on equal terms without shame and embarrassment.
Agency: MediaCom Warsaw