Healthcare, Products & Services

Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.

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Samsonite Piggyback

In a mature, slow growth category, Samsonite introduced two distinct, innovative product lines which increased Samsonite's overall share (+4.6 pts since intro., +1.6 pts vs. YA). An extensive, highly targeted and integrated campaign has propelled Samsonite into category leadership.


Brand: SAMSONITE
Client: Samsonite Luggage Corporation
Agency: Leo Burnett USA
Language: English

Chew On This


Brand: Trident
Client: Warner-Lambert Company
Agency: JWT
Language: English

Ingredients


Brand: Tums
Client: SmithKline Beecham Consumer Brands
Agency: Jordan, McGrath, Case & Taylor, Inc.
Language: English

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