Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
In a mature, slow growth category, Samsonite introduced two distinct, innovative product lines which increased Samsonite's overall share (+4.6 pts since intro., +1.6 pts vs. YA). An extensive, highly targeted and integrated campaign has propelled Samsonite into category leadership.
Client: Samsonite Luggage Corporation
Agency: Leo Burnett USA