Effie Worldwide

Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST Cinnamon Toast Crunch Culture Infiltration Cinnamon Toast Crunch General Mills McCann New York See Details ►
2017 FINALIST Dove Hair Dove Unilever Ogilvy & Mather Paris See Details ►
2017 GOLD A new media model to transform a brand that sucks Jolly Rancher The Hershey Company Anomaly See Details ►
2017 SILVER Girl Emojis Always Procter & Gamble Starcom See Details ►
2017 SILVER Advice Wipes Tommee Tippee Mayborn Group McCann New York See Details ►
2017 BRONZE Find Your Style 101 IKEA IKEA MEC Global See Details ►
2016 FINALIST Drinkable Advertising Coke Zero The Coca-Cola Company Ogilvy & Mather See Details ►
2016 FINALIST "Triumph Over Life's Chaos" Ziploc SC Johnson Energy BBDO See Details ►
2016 FINALIST Bud Light "Whatever, USA" Bud Light Anheuser-Busch InBev Energy BBDO See Details ►
2016 GOLD From Advertiser to Publisher: How Smirnoff embraced social publishing to win the flavored vodka recipe game Smirnoff Diageo North America 72andSunny See Details ►