Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



«Home of Trails»

Wir haben es geschafft, Graubünden als unbekannte Bike-Region weltweit auf den Radar der Biker-Community, einer sehr schwer zu erreichenden Zielgruppe, zu bringen. Mit dem Online Film haben wir weltweit für Aufmerksamkeit gesorgt und Graubünden aus dem Schatten global bekannter Bike-Regionen an die Spitze der Facebook-Feeds  katapultiert.

Brand: «Home of Trails»
Client: graubündenBike
Agency: Jung von Matt/Limmat
Language: German

"It’s Not A Catalog, Catalog"

For decades, the IKEA catalog has inspired people around the world. A beloved design bible, it’s the Brand’s biggest media investment. But despite the love, people just weren’t engaging in print anymore. This is the story of how a changed media approach took great inspiration to the people, everywhere they are. From pop-ups to Pinterest, San Francisco to New York, we brought people experiences they could touch, taste, and interact with, delivering stronger ROI and increasing sales. And so we brought inspiration into the modern age.

Brand: IKEA
Client: IKEA
Agency: Wavemaker
Language: English

Stirring souls and selling bowls the wagamama way

This is the story of wagamama promoting brand, not price, to reach new heights in a casual dining crunch. By embracing its distinctive soulful philosophy, and mastering the secret art of cinema, wagamama attracted a new swarm of urban butterflies through its doors. While others closed shop, our campaign delivered a 6% point penetration increase, grew like for like sales 8.8% vs. market growth of just 1.7%, and achieved a profit ROI of £5.21 for every £1 invested.

Brand: wagamama
Client: wagamama
Agency: MullenLowe London
Language: English

2020_ch_2020_e-104-064_hero_1 Ibis Hotels – Social Media Sitter Ibis Hotels – Social Media Sitter
2020_ch_2020_e-44-334_hero_1 Black & Blaze Premium Post vom Königshaus für kleine Rösterei
2020_me_2020_e-4734-955_hero_1 Kerrygold Music Behind the Recipes

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