Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

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Vodka Cruiser TV LIVE on Facebook

The challenge was big- get a generation (the notorious millennials at that) to connect with a legacy brand that held the stigma of 'uncool / too young for me' to now be perceived as ‘a brand I'd like to be seen with'. Our answer, VCTV- a category first innovation at the intersection of creativity and digital smarts. A fast and funny chat show streamed weekly on Facebook LIVE. We took the platform into unexplored territory, changing its usage to 'interactive TV' We not only managed to change perceptions, but also tripled sales. All amidst a shrinking category, reduced media investment and a society that's re-thinking its love affair with alcohol.


Brand: Vodka Cruiser
Client: Vodka Cruiser
Agency: Vizeum

SKIP RFRSHABLES


Brand: Sprite
Client: Coca-Cola
Agency: Bond

KWITT - mit hightech Chatbot gegen old-school Image


Brand: Sparkasse
Client: Deutscher Sparkassen- und Giroverband (DSGV)
Agency: Jung von Matt

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
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