Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



White Wednesday - Bukovel Sale Day

Bukovel is the №1 ski resort in Eastern Europe in terms of growth dynamics. Its business approach is to make customers buy skipasses before the season starts. Having noticed that the last sales day brings by 88% more revenues than any other sales day, we decided to increase the revenues by creating other new peak days. We found that special day for our ‘snow audience’ to celebrate. The day of first snow became our White Wednesday. We provoked strong emotions and combined them with a social media post that sales. As the result we spent 0 UAH and exceeded our goal by 9,8%.

Brand: Bukovel
Client: Bukovel
Agency: Postmen

Find Your Style 101

An empty dorm room is more than a space to fill with a bed, a desk and a set of drawers; its the first space we truly own, a blank canvas for self-expression. Tasked with driving sales during the back-to-college period we knew that success required the re-framingof IKEA from cheap store to style guide. Our idea: Find Your Style 101, a media campaign consisting of online content pieces designed to help students discover and express their style. The campaign shifted perceptions and provided a measurableimpact on sales.

Brand: IKEA
Client: IKEA
Agency: MEC Global

Sex Guardian, el medio para presentar nuestro portafolio en la intimidad

Condones Duo después de 10 años de silencio quería acercarse a los jóvenes para presentarles su portafolio renovado y nuevos productos una audiencia con una atención dispersa. CAMBIÓ UN COMPORTAMIENTO Logró presentarles sus nuevos productos en torno al "no dejarse pillar" una aplicación remota que permitía disfrutar al máximo de su intimidad y conocer los nuevos productos en el portafolio además de tener recomendaciones para disfrutar su sexualidad con cero preocupaciones. Las ventas incrementaron en un 41% en el canal Droguerías.

Brand: DUO
Client: Beiersdorf S.A
Agency: Geometry Global

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion

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