Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



Finland Emojis

Brand: Finland
Client: The Ministry for Foreign Affairs of Finland
Agency: hasan & partners Oy
Language: Finnish

Museum of News

Museum of News, devoted to the 20th anniversary of “TSN”, has become an unprecedented project that collected over 100 unique exhibits of 26 years of the history of independent Ukraine and told visitors about 6 000 major pieces of news of our country. It was visited by 100,000 people in 3 weeks, collected 3.078.640 hryvnias of income from the cost of entrance tickets that were transferred to the development of cultural projects of "Mystetskyi Arsenal", sold 10,000 copies of TSN branded merchandise, and had the media coverage of 30,000,000 people.

Brand: 1+1 media group
Client: 1+1 media group
Agency: Gres Todorchuk PR
Language: English, Ukrainian

Free Beer Forever

Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.

Brand: Beer Point
Client: Beer Point
Agency: Kinograf
Language: English, Ukrainian

2020_me_2020_e-4734-955_hero_1 Kerrygold Music Behind the Recipes
2020_me_2020_e-5162-282_hero_1 IBM Fantasy Football With Watson
2019_au_2019_062_hero_1 Officeworks Making a bigger brand happen

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