The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
Clients, whose first contact with the brand occurred via posts in social networks as part of the Oscar-totalizer campaign, strengthened the target core of the brand, which brings the company 80% of revenue. Working with the client through a single digital channel has allowed us to build a loyal audience and generate millions of revenues.
Brand: Planeta Kino
Client: Planeta Kino
Ask Guomundur: World's First Human Search Engine
THE POWER OF A CONTENT-LED APPROACH AND SEVEN ICELANDIC GUDMUNDURS With a budget of only £1.71m, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists, adding £36.5m to the economy with a ROI of 21.3:1. "Iceland invites you to send your questions to #AskGudmundur. I gather that Iceland has a lot of folks called Gudmundur and they'll answer." _ President Barack Obama
Brand: Inspired By Iceland
Client: Promote Iceland
Agency: The Brooklyn Brothers