Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



Oscar totalizator

Clients, whose first contact with the brand occurred via posts in social networks as part of the Oscar-totalizer campaign, strengthened the target core of the brand, which brings the company 80% of revenue. Working with the client through a single digital channel has allowed us to build a loyal audience and generate millions of revenues.

Brand: Planeta Kino
Client: Planeta Kino
Agency: Postmen

Ask Guomundur: World's First Human Search Engine

THE POWER OF A CONTENT-LED APPROACH AND SEVEN ICELANDIC GUDMUNDURS With a budget of only £1.71m, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists, adding £36.5m to the economy with a ROI of 21.3:1. "Iceland invites you to send your questions to #AskGudmundur. I gather that Iceland has a lot of folks called Gudmundur and they'll answer." _ President Barack Obama

Brand: Inspired By Iceland
Client: Promote Iceland
Agency: The Brooklyn Brothers

El Hueco Twittero

Brand: Telemetro
Client: Medcom
Agency: P4 Ogilvy & Mather

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion

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