Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



El segundo Marcador

Brand: INAMU (Instituto Nacional de las Mujeres)
Client: INAMU (Instituto Nacional de las Mujeres)
Agency: J. Walter Thompson

”Dance” with MTS

Brand: MTS
Client: MTS
Agency: Havas Sports and Entertainment

Project Architeuthis: Engaging America's Cyber Warriors

Americas Navy launched Project Architeuthis based on a highly integrated creative and social media idea for an ARG, or Alternative Reality Game, that engaged the Navy Cryptology target with incredibly challenging puzzles, cyphers, and cryptic clues regarding the location of a mysterious, fictional enemy. ARG player adoption, community sharing and deep brand engagement helped the Navy reach its elite target and overcome the challenges of no media budget and a reduced prospect pool to meet 100% of its recruiting goal.

Brand: America's Navy
Client: U.S. Navy
Agency: Lowe Campbell Ewald

2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
2019_me_2019_e-4245-314_hero_1 Toyota Start Your Impossible
2019_me_2019_e-4063-289_hero_1 Heinz Launch Heinz Mayonnaise By Igniting Mayochup Mayhem

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