Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



Ask Guomundur: World's First Human Search Engine

THE POWER OF A CONTENT-LED APPROACH AND SEVEN ICELANDIC GUDMUNDURS With a budget of only £1.71m, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists, adding £36.5m to the economy with a ROI of 21.3:1. "Iceland invites you to send your questions to #AskGudmundur. I gather that Iceland has a lot of folks called Gudmundur and they'll answer." _ President Barack Obama

Brand: Inspired By Iceland
Client: Promote Iceland
Agency: The Brooklyn Brothers

El Hueco Twittero

Brand: Telemetro
Client: Medcom
Agency: P4 Ogilvy & Mather

The Good Note

Brand: Bou Khalil SupermarchŽe
Client: Bou Khalil SupermarchŽe
Agency: J. Walter Thompson Beirut

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion

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